Emotics is an emotion AI platform that uncovers decision-ready, human experience insights from customer or employee data to transform product, employee or customer experience. This integration will help SurveyMonkey users easily analyse their survey responses for human-centric insights via the Emotics platform.

The Emotics platform, created by data scientists at Queen's University Belfast, uses artificial intelligence to identify human emotions based on a scientific framework. Going beyond sentiment analysis, Emotics analyses text to assign emotions and themes to power business decision making. Functionality includes Competitor Benchmarking, SWOT Analysis, Brand Empathy and Theme Analysis.

Emotics is a product of Adoreboard Ltd, a leader in emotion analytics for Human Experience measurement.