제품

SurveyMonkey는 모든 사용 사례와 요구를 다루도록 구축되었습니다. 제품을 둘러보고 SurveyMonkey로 어떤 효과를 누릴 수 있는지 알아보세요.

온라인 설문조사의 글로벌 리더로부터 데이터 기반 인사이트를 얻으세요.

100개 이상의 앱 및 플러그인과 연동하여 업무 효율성 향상

정보 수집과 결제를 위한 온라인 양식을 만들고 맞춤화하세요.

빌트인 AI을 통한 더 나은 설문조사 작성과 빠른 인사이트 발견

시장 조사에 필요한 모든 것을 갖춘 솔루션

기본서식

비즈니스에 대한 고객 만족도와 충성도를 측정

고객을 만족시켜 지지자로 만드는 것이 무엇인지 파악

실행 가능한 인사이트를 얻어 사용자 경험을 개선

잠재 고객, 참석자 등으로부터 연락처 정보를 수집

다음 이벤트를 위해 쉽게 RSVP를 받고 확인

다음 이벤트 개선을 위해 참석자가 무엇을 원하는지 파악

참여도를 높이고 더 나은 결과를 이끌어낼 인사이트를 발견

참석자들의 피드백을 받아 회의 운영 방법을 개선

동료 피드백을 통한 직원 성과 향상

더 나은 코스를 만들고 교수법을 개선

학생들이 코스 자료 및 프레젠테이션을 어떻게 평가하는지 파악

신제품 아이디어에 대한 고객의 생각을 파악

리소스

설문조사 및 설문조사 데이터 사용에 대한 모범 사례

설문조사, 비즈니스를 위한 팁 등에 관한 블로그

SurveyMonkey 이용에 대한 튜토리얼 및 사용법 가이드

일류 브랜드들이 SurveyMonkey로 성장을 견인하는 방법

Amazon gift cards versus monetary rewards: How to incentivize respondents

Your survey response rate is dependent on several variables, many of which you have limited control in influencing. To improve your survey response rate and collect statistically significant data, consider using incentives.

Survey incentives can take the form of direct compensation, gift cards, entries into sweepstakes and donations on the respondent’s behalf. Given the significance of collecting responses, we polled 3,600 individual SurveyMonkey users on which survey incentives they’d find more effective than others.

Our findings, in conjunction with other research available, gives us a fuller picture on what incentivizes survey takers.

Let’s take a step back—you might be thinking to yourself, wouldn’t my respondent’s just rush through the survey to earn their reward? (we call this satisficing) And wouldn’t incentives be super costly to our business?

The short answer to both of these questions is a resounding “no.” Research presented at the Society for Industrial & Organizational Psychology’s 17th Annual Conference, showed that offering as little as $1 can make a respondent significantly more inclined to participate in a survey. Furthermore, extensive research confirms that there’s a significantly positive correlation between survey incentives and response rates with a little to no drop in response quality.

Now that we’re on board to offer incentives on our surveys, let’s dig into the different ways that we can incentivize respondents!

Pro-tip: If the respondent is in a position where their lives or those of their loved ones are directly impacted by the issue in question, an incentive may not be necessary. Examples range from employees taking a company survey to parents taking a survey from their child’s school.

There isn’t necessarily a ‘best’ incentive for every organization. Factors like the budget your business can allocate towards the incentive, who your survey takers are and how many responses you need will influence the right incentive format to use.

Here are some of the top options to consider:

1. Direct payment: We’ve found that giving the respondent direct monetary compensation is the most preferred incentive. But what are the pros and cons of this approach?

Pros:

  • Prevents your organization from having to deal with third party vendors, making the process of delivering the reward relatively less complex
  • Leads to the highest increase in response rate, and if offered prior to taking the survey can increase the rate by as much as 50%

Cons:

  • If your organization is using checks as the means to deliver the award, the process can quickly become manually intensive and time-consuming
  • Can quickly become expensive if there are a significant number of respondents

2. Donations on respondent’s behalf

Pros:

  • Incentivizes respondents who care about specific issues
  • Motivates respondents across demographics to take surveys

Cons:

  • Respondents may be more heavily influenced by direct compensation. Based on our recent study of SurveyMonkey users, we found direct compensation to be twice as attractive of an option than donations on their behalf.

3. Amazon gift cards: The second most desired form of compensation from SurveyMonkey respondents.

Pros:

  • Award can be given quickly and cost-effectively online
  • Reputable site that sells just about everything you could want
  • Amazon gift cards for the U.S. have no expiration

Cons:

  • Process of partnering with 3rd party to deliver reward may be more time consuming and complex
  • Amazon gift cards are issued at the country level and only work on the appropriate country sites (nine countries are currently issuing them)

4. Sweepstakes: A less popular but effective option. You can use either monetary compensation or an Amazon gift card as the award.

Pros:

  • Cheaper, as the award is only given to one or a few individuals
  • Can prevent your organization from having to deal with third-party vendors

Cons:

  • Several challenging legal rules around prize drawings both in the U.S. and abroad that need to be reviewed beforehand
  • Potentially expensive or difficult logistically if prize is not administered online

Determining the amount to allocate towards your incentive ultimately comes down to a few factors:

  • The number of respondents needed to take the survey versus the total population of available recipients. The closer this ratio approaches 1:1, the greater the incentive you’ll need to offer
  • The respondent’s occupation, as busyness and income influences the value of their time
  • The experience of taking your survey. SurveyMonkey users cite estimated time of completion, the questions’ levels of complexity and number of questions asked as the top three factors in determining the incentive amount

Let’s say you’ve decided to offer respondents an opportunity to enter into a sweepstakes and potentially win one of several $100 Amazon gift cards. The next step involves deciding how to best communicate the incentive.

Our research gave us feedback on the top 3 areas that respondent’s want communication on in the corresponding order:

  1. How much time the survey takes
  2. Details of the incentive (format and size)
  3. The number of questions there are

By introducing the survey with the proper context, you’ll prevent respondent burnout (respondents dropping out of the survey early) and weed out potential respondents who have minimal knowledge or interest in the topic and are solely focused on the award.

At the end of the day, incentives are a necessary evil for running successful surveys. Whether you are awarding Amazon gift cards or offering direct monetary compensation, take steps to ensure that your incentives are valued at the right level and are communicated clearly to recipients. This puts your survey in a position to gather more responses that ultimately helps your organization make the right decisions.

도구 키트 디렉터리

역할 또는 업계에서 피드백을 활용할 수 있도록 돕기 위해 디자인한 도구 키트를 살펴보세요.

SurveyMonkey Enterprise 기능 살펴보기

SurveyMonkey의 엔터프라이즈급 보안 기능, 개인정보 보호 및 규정 준수 기준, 데이터 연동 서비스로 규모에 맞게 피드백을 관리하세요.

최고의 브랜드들이 SurveyMonkey로 성장을 견인하는 방법

SurveyMonkey를 사용하여 성공적인 제품과 사용자 환경을 만들어 성장을 주도하는 일류 브랜드들의 대열에 합류하세요.

적시에 제공되는 브랜드 추적 인사이트로 브랜드 전략을 강화하세요

시간의 경과에 따라 브랜드 상태를 관리하고, 브랜드 인지를 높이며 브랜드 인식을 개선할 수 있는 도구를 이용하세요. 무료로 가입하여 오늘 브랜드 추적 설문조사를 사용해 보세요.