If your business has high brand awareness, customers are more likely to seek out your brand, which gives you a competitive advantage. Find out why brand awareness is important, brand awareness strategies, and how you can measure brand awareness with surveys.

A loyal customer will make repeat purchases, buy from your brand regardless of convenience or price, and recommend your products to others. Find out how to build brand loyalty, how to use surveys to find out what customers want, and what you can learn from brand loyalty examples.

Brand equity is the extra value a business gets from a product with a recognizable name, or high brand awareness, compared to the generic alternative. Let’s look at why brand equity is important, some brand equity examples, and how your business can build it.

Brand image is what comes to mind when people think about your business or product. It’s more than just the visual aspects of your brand—it also encompasses intangible brand associations like value, convenience, and quality. Let’s dive into why brand image is important, how it connects to brand identity, as well as how you can track brand image with surveys.

컨셉트 테스트 설문조사 계획, 디자인, 전송 및 분석 방법에 대해 알아보세요. 컨셉트 테스트에 대한 종합 가이드를 읽고 광고와 로고 테스팅부터 제품과 패키지 디자인에 대한 방법까지, 스스로 컨셉트 테스트를 수행할 때 필요한 모든 것들에 대해 알아보세요. 직감을 확증하고 괜찮은 아이디어로부터 훌륭한 아이디어를 찾아내세요.

SurveyMonkey의 이 블로그에서 마케팅 설문조사를 통해 고객으로부터 인사이트를 수집하고 마케팅 전략을 수립하는 방법을 알아보세요.

서로 다른 제품 포장 테스트에 대한 각 단계를 익혀서 목표 시장이 가장 선호하는 디자인을 선택하세요. 이러한 테스트 방법론은 그 어떠한 포장 유형에도 적용할 수 있습니다.

Learn how product positioning lets you better market and sell any product. We’ll also walk you through each step of conducting it so you can give your products a better chance to succeed.