Improve customer satisfaction by measuring employee engagement
When your employees are happy, your customers will be, too
If your employees aren’t engaged with their jobs, they probably aren’t representing your organization well. Numerous studies have shown that a dissatisfied employee is unlikely to provide good customer service or to pass vital customer feedback up the chain.
For example, a Gallup poll found that 70 percent of American workers are either not engaged or actively disengaged. But diagnosing engagement problems can be as difficult as curing them. Disengagement is a complex issue that can stem from many sources like unclear (or unpromising) career paths, poor managerial relationships, or an unpleasant work environment. What can you do to identify problems and provide employees with the motivation they need to offer good customer service?
Start measuring engagement
The best way to find out what employees think of their jobs and your organization is simply to ask them. You can do this with informal interviews or company-wide surveys—there’s no right or wrong. But in order to improve this critical customer touchpoint, you need to ask the right questions.
Here are some tips for understanding employees’ level of engagement:
- Ask employees to assess their own level of engagement
- Ask employees to share their perceptions of their co-workers’ behavior—peers, subordinates and managers
- Learn whether they feel like they’re fairly compensated, and if they get the benefits they need
- Look into work-life balance to see what kind of external pressures exist and how best to accommodate them
- Allow employees to respond anonymously so they can give honest feedback
- Make it a regular exercise to measure engagement so issues can be identified and addressed
- Set benchmarks and compare employees’ engagement over time
Once you know what’s working for your employees and what’s not, you can focus in on the things that make a big difference. This focus can help you get results right away. Because you’ll be able to create the right incentives, see where there’s friction between management and the rank and file, and ultimately have a more thoughtful approach to building a great team.
These sorts of improvements can pay big dividends when better products and services make their way to customers. Improved satisfaction and loyalty are likely to follow. When employees and customers are happy, it’s the ultimate win-win.
Get an end-to-end engagement solution
Fire up your workforce with an automated, high-cadence engagement program rooted in social science.
How can you measure engagement?
If you want to create an employee engagement surveys, we’ve got a few tools that can help. Our survey experts partnered with the Society of Human Resource Management Foundation (SHRMF) to write a series of employee engagement survey templates. You can use them as-is, or customize them to meet your organization’s needs. See sample questionnaires here:
For other ways to improve customer satisfaction, check out our free eGuide: 6 Keys to Satisfaction, Loyalty & Love.
리소스 더 살펴보기
인적 자원 리더
HR 리더는 이 도구 키트를 사용하여 탁월한 직원 경험을 주도할 수 있습니다.
직원 자기 평가 양식 템플릿
SurveyMonkey의 직원 자기 평가 템플릿으로 자기 성찰과 책임감을 고취하세요. 지금 시작하여 성과 평가 절차를 개선하세요!
온라인 고용 양식으로 필요한 직원 정보를 얻으세요
맞춤 고용 양식으로 최고 인재를 채용하고 온보딩 절차를 가속화하며 인력을 관리할 수 있습니다. 고용 양식 작성기와 템플릿으로 지금 양식을 만들어 보세요.
온라인 평가 양식을 통해 행동으로 옮길 수 있는 피드백을 받아보세요
SurveyMonkey의 온라인 평가 양식을 통해 피드백을 백분 활용하세요. 오늘 문의 양식 템플릿을 시작하세요!