3 ways CRM surveys make your customer success efforts count
You’ve got ideas.
Big ideas. About new ads, products, marketing messaging, and more. But how do you know whether you’ve got a winning concept that’ll boost sales?
We asked 500 marketing professionals how they know which of their ideas will be successful. And while the vast majority agreed that testing is important, we were surprised at how few had the time and money to consistently test.
Last year, we showed you how SurveyMonkey Audience uses surveys to test new ad concepts before launch. Since then, we’ve been hard at work perfecting our survey methodology to develop a scalable, repeatable process for creating sound concept test surveys for just about anything—including ads, images, book covers, product ideas, just to name a few.
That’s why our survey scientists have put together a comprehensive guide to help marketers and product managers use surveys to quickly test new ideas.
In this guide, we’ll show you how to use surveys to test concepts and perform market research without delaying your launch or breaking the bank.
Download our free concept testing eGuide to learn:
- What we’ve learned from talking to marketers
- Insights on research trends
- What to avoid when it comes to testing
- Tips for getting your timing right
- Best practices for writing concept testing surveys
- Real-world examples of how big brands use surveys to make decisions
리소스 더 살펴보기
고객 만족도 설문조사 템플릿
SurveyMonkey의 고객 만족도 설문조사 템플릿을 살펴보고 신속하게 데이터를 수집하고, 문제점을 파악하며, 고객 경험을 개선하세요.
Hornblower, 전 세계 고객 경험 향상
Hornblower가 어떻게 SurveyMonkey와 강력한 AI를 활용해 NPS 데이터를 최대한 활용하고, 고객 인사이트를 수집하며, 고객 경험을 개선하는지 확인해보세요.
Ryanair가 어떻게 대규모 고객 인사이트를 수집하는지 알아보세요
Ryanair가 SurveyMonkey와 Microsoft Power BI 연동 서비스를 사용하여 어떻게 월 50만 개의 CSAT 설문조사 응답을 추적하고 고객 경험을 개선하는지 알아보세요.
woom이 직원과 고객 경험을 어떻게 향상하는지 알아보세요
woom이 어떻게 SurveyMonkey를 활용해 다국어 설문조사를 규모에 맞추어 실행하고, 직원 경험을 개선하며, 고객 인사이트를 얻는지 알아보세요.