잠재 고객이 제품 카테고리에서 구매 결정을 내리는 정확한 과정이 무엇인지 알고 계시나요? 판매 및 마케팅 팀에 도움을 줄 수 있는 구체적인 답변을 제공하는 9문항 구매 경로 설문조사 템플릿을 활용하여 알아보세요. 의사 결정권자가 누구인지, 구매 결정을 좌우하는 주요 요인이 무엇인지, 그리고 구매 과정이 어떻게 전개되는지를 파악할 수 있습니다.
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