제품

SurveyMonkey는 모든 사용 사례와 요구를 다루도록 구축되었습니다. 제품을 둘러보고 SurveyMonkey로 어떤 효과를 누릴 수 있는지 알아보세요.

온라인 설문조사의 글로벌 리더로부터 데이터 기반 인사이트를 얻으세요.

100개 이상의 앱 및 플러그인과 연동하여 업무 효율성 향상

정보 수집과 결제를 위한 온라인 양식을 만들고 맞춤화하세요.

빌트인 AI을 통한 더 나은 설문조사 작성과 빠른 인사이트 발견

시장 조사에 필요한 모든 것을 갖춘 솔루션

기본서식

비즈니스에 대한 고객 만족도와 충성도를 측정

고객을 만족시켜 지지자로 만드는 것이 무엇인지 파악

실행 가능한 인사이트를 얻어 사용자 경험을 개선

잠재 고객, 참석자 등으로부터 연락처 정보를 수집

다음 이벤트를 위해 쉽게 RSVP를 받고 확인

다음 이벤트 개선을 위해 참석자가 무엇을 원하는지 파악

참여도를 높이고 더 나은 결과를 이끌어낼 인사이트를 발견

참석자들의 피드백을 받아 회의 운영 방법을 개선

동료 피드백을 통한 직원 성과 향상

더 나은 코스를 만들고 교수법을 개선

학생들이 코스 자료 및 프레젠테이션을 어떻게 평가하는지 파악

신제품 아이디어에 대한 고객의 생각을 파악

리소스

설문조사 및 설문조사 데이터 사용에 대한 모범 사례

설문조사, 비즈니스를 위한 팁 등에 관한 블로그

SurveyMonkey 이용에 대한 튜토리얼 및 사용법 가이드

일류 브랜드들이 SurveyMonkey로 성장을 견인하는 방법

Running a survey vs a focus group: What’s the best way to collect customer reviews?

Pros and cons to consider before you begin your customer research

Whether you run a brick and mortar business or create mobile apps, one of the most valuable tools at your disposal is customer feedback.

Why? Customer feedback helps you understand what you’re doing right, what you’re doing wrong, and gives you the information you need to make the right changes and improvements.

But there are different ways to collect customer feedback. More specifically, you’ll need to decide between a focus group vs survey.

  • Surveys let you collect feedback from several customers in a cost effective way. But because you want to limit the number of survey questions you include, there’s a limited amount of information you can get back from each customer.
  • Focus groups help you collect more in-depth customer feedback, but they can be more costly and time consuming to run than surveys.

To help you decide between using a focus group vs survey, let’s review each of them in more detail and discuss their respective pros and cons.

By definition a focus group is designed to provide exploratory rather than conclusive research data so you can understand not only what your customers think, but also how and why they think the way they do.

Focus groups are typically interactive group settings, held in a neutral place where your customers can feel comfortable telling you what they really think and are facilitated by a trained moderator. They’re a great way to hear firsthand feedback from your customers and they also have enough flexibility that you can make changes on the fly or deep dive into interesting things that come up over the course of the conversation.

Surveys tend to be classified as quantitative research and the results can be conclusive, unlike a focus group. They also let you ask questions and measure just about anything–and can be as short as a single question to as long as several hundred questions.

Answer formats can include multiple choice, rating scales and open-ended questions. In terms of both budget and timing, surveys offer a lot of flexibility as well. At the same time, surveys can be viewed as inflexible, because once you start running a survey, you shouldn’t make too many changes–because your questions need to be consistent in order to collect accurate data.

Trying to decide whether you want to run a focus group or a survey? It helps to write down the questions you are trying to answer. Can they be answered through one-way questions or do they lend themselves to a conversation? Do you need directional information or statistical proof? Will you be comfortable making decisions from a handful of opinions, or do you need to get feedback from a larger sample size before moving forward?

(Psst. Use this sample size calculator—it’s an easy way to calculate your sample size.)

Here’s a handy chart to help you decide whether you should be running a focus group or a survey to collect customer feedback.

Table listing out pros and cons of using focus groups versus surveys

For both types of research, you’ll need to do similar preparation:

Establish the main things you want to learn, and what decisions you hope to inform with your research. Solicit feedback from key internal stakeholders to make sure you get it right the first time

Who do you want to participate? Equally important, who do you want to make sure to exclude? Think about their demographics (including but not limited to): age, gender, household income, profession, where they live. Do you have their contact information or do you need a company to put you in touch with your target audience? Do you want respondents or participants to be familiar with your product or product category? If you need help finding the right people to take your survey, SurveyMonkey Audience can get in touch with just about anybody, according to your specifications.

The discussion guide is similar to a script for the moderator to use in the groups. What questions do you want the moderator to ask? What does s/he need to know about your project to answer participants’ questions?

Is there any activity or homework that participants need to do before the research begins?

Weigh the pros and cons of incentivizing customer participation. How much, if anything, are you able to compensate participants for their time?

As a general rule of thumb, if you want to have a conversation with your customers that will help provide direction, pursue a focus group. If, however, you have well-defined questions and need to reach a large group or multiple groups of customers, a survey may better suit your needs. The combination of the two methodologies can also provide tremendous insight. Essentially, the focus group can provide the inspiration–and then the survey gives you validation!

브랜드 마케팅 관리자

브랜드 마케팅 관리자들은 이 도구 키트를 사용하여 타겟팅하는 대상 그룹을 이해하고, 브랜드를 키워나가며, ROI를 증명할 수 있습니다.

소비자 제품 및 서비스를 위한 SurveyMonkey 솔루션 보기

CPG, 여행 및 접객을 포함한 소비자 제품 및 서비스 산업에서 SurveyMonkey 인사이트로 다음 단계를 설계합니다.

소매업계용 SurveyMonkey 솔루션 알아보기

소매업계가 진화하는 시장 동향을 파악하고, 고객에게 만족스러운 제품을 개발하며, 사랑받는 브랜드를 구축하는 데 SurveyMonkey가 어떻게 도움이 되는지 알아보세요.

전문 서비스 회사를 위한 SurveyMonkey 솔루션 보기

전문 서비스 회사나 단체들이 고객 및 시장 인사이트를 확보하기 위해 어떻게 SurveyMonkey를 사용하는지 알아보세요.